I’M JUST FANTASTIC! — THE STAR IMAGE OF SHAH RUKH KHAN IN THE CONTEXT OF JEAN BAUDRILLARD’S SEDUCTION THEORY
The essay I’m Just Fantastic! tries to describe the phenomenon of Shah Rukh Khan’s celebrity and his image of one of the biggest Bollywood stars with regard to seduction theory by a French philosopher Jean Baudrillard. The first chapter deals with the construction of a cinema star as a subject of collective seduction. It also refers to Indian culture and religion which give all Bollywood actors the same admiration as the one destinated for the gods. The second chapter describes one of the seduction strategies used by Shah Rukh Khan — the image of a nice boy from the neighborhood. It’s a creation based on one of his first movies, which gave him his big popularity. Second chapter explores another seduction theory: crossing own sex attributes. The third one deals with seducing power of evil, perverseness and challenge. The article’s conclusion is that there’s no way to escape from seduction because everything is always about auto-seduction.